How do we choose?

VAL | A University of Iceland research study on decision making in everyday life

Fimm epli í röð, eitt þeirra grænt
Fjögur epli í röð, eitt þeirra grænt

Can I participate?

You can participate if you are 18 to 66 years old, have an electronic ID (rafræn skilríki) and normally live or stay in the capital area. It does not matter where your legal domicile is registered.

Why should I participate?

  • You contribute to research at the University of Iceland that advances knowledge of human behavior.
  • You can choose to receive personal feedback on your own behavior. It is sent after the whole study has ended.
  • You may be offered a discounted pass: a bus pass from Strætó, a gym pass from Katla Fitness, the Reykjavik Culture Card, or a swimming-pool pass from the City of Reykjavik. The pass is purchased in the study interface using a payment card.
  • Some participants receive direct cash payments, which are deposited into an Icelandic bank account.

How do I participate?

  • You log in with your electronic ID.
  • Participation can take up to 45 minutes.
  • You have 24 hours to complete your participation.
  • You can close the study interface and continue later at any time within that period.

Follow the VAL study on social media!